YouTube Upgrades Announced At VidCon

June 28, 2014 12:18 PM


When Susan Wojcicki, CEO YouTube takes the stage to announce a series of updates at VidCon, people listen. Susan announced that there will be major upgrades including a translation effort, a virtual tip-jar and an app to to manage and monitor videos, uploaded by YouTubers. In a recent update, an option for up to 60 frames per seconds for vloggers and a free music and sound-effects library and a system for tagging contributors were added. These upgrades come after YouTube announced a branded music show on SiriusXM, a larger video player on the website and a much improved messaging and commenting feature.

In her first keynote address, Susan who addressed her audience of YouTube creators and fans at VidCon, announced “Fan Subtitles”, a crowd-funded translation system that encourages bi-lingual or multi-lingual users to put the subtitles in for their favourite videos. The concept borrowed from a south-east Asian online service Viki, takes it to the global level now. A virtual tip-jar that supported up to $500 in contributions allowing a direction connection between the videos and the crowd-funding sites. She announced that the crowd-funding translation effort was the result of YouTube’s goal to make every video uploaded available in every language, although the feature is quite optional.

YouTube will be rolling out interactive cards that directly link the videos created and their campaigns to Indiegogo and Kickstarter, crowd-funding sites that are popular these days to better their fund-raising efforts. These companies are direct competitors to Patreon, a U.S. based crowd-funding source that raised $15 million for YouTube’s music artists. On a day when YouTube was presenting a diversified business model, “Fan Funding” was announced giving creators and fans to contribute up to $500, provided they sign up for it at any time. Susan Wojcicki explained, “To put it really simply, any viewer can show any creator their viewer their love by tipping them any amount between $1 and $500.”

SEO marketing is the newest technological advancement in the field of advertising, an art that needed some much needed modern overhaul. YouTube Creator Studio, an analytics and channel management mobile app for Android, with one for iOS on the way, was the cheered the most. Content creators at the Anaheim Convention Center were happy to know that the app allowed them to see their metrics in real-time, saving up to three days waiting for the statistics to be updated.

The free music and sound library collection of royalty-free songs will also see 7,500 sound effects and maybe even more more music tracks added to it. Select creators were the first audience to see the upgraded 60fps feature, a much expected one from the 48fps allowing smoother and crisp images on the user end. It the video-game vlogging community that will be really excited with this feature, since it now allows them to record game play at a higher frame rate than previously allowed.

Cards that overlay videos from YouTube enable viewers to purchase anything from music on the Google PlayStore to anything else off anything other than Google and its retailers. A new feature that is not active yet is the “Creators Credits”, allowing collaborators to give a shout -out to each other in text-based tags, allowing viewers to click through to their channels and creating an easy index of creators. All these features will be unveiled in due time, but the mission of YouTube  to eventually make videos even more awesome, with a global audience and an opportunity for business development on YouTube still  remains at its core.